Joel Stoner – Resume

Founder / CEO,  AlterMedia, Inc.® 02/1997 – Present

  • Founded AlterMedia to develop and launch the flagship software product
    Studio Suite, and to offer support, installation, training, and customization services based on Studio Suite.
  • Expanded the company into custom software development and consulting for high profile companies.
  • After developing a customer-base in 55+ countries on 6 continents, I sold Studio Suite in April 2019.

Responsibilities included developing / executing / delivering / training others on:

Market ResearchBusiness PlanStartup Funding 
Corp. StructureShareholder AgreementsTrademark Registration
Product DesignProgrammingGraphics / Packaging
Create User’s GuideWebsiteOnline Shopping Cart
Public RelationsAd CampaignsAdvertising Design/Copy
Branding MarketingSales
Product FulfillmentCustomer SupportConsulting
Training SeminarsInternation ExpansionIT needs
Bus. DevelopmentProject ManagementTrade Show Plans
Booth Design/BuildLegalTaxes
Human ResourcesCash Flow

Developer / Designer / Programmer:  Studio Suite®

  • Studio Suite is a studio and production management software package, used by leading audio / video tv / film / game production facilities. Demo and video available at studiosuite.com.
  • Studio Suite’s business management system encompasses all aspects of running a modern media production facility, including:
Contact Management  Budgets/Rates/Billing/InvoicingMedia Asset Management
Project ManagementCommunicationsScheduling
NotificationsEquipment InventoryPublishing / Copyrights
Technical SpecificationsBarcodingEquipment Inventory

Studio Suite includes / included API integrations with:

Google CalendarOutlook CalendariCal
Google DriveBoxDropBox

Partial list of Studio Suite users and consulting clients over the years:

Large Corporate Customers

ABCDDBIMAXMicrosoftRE/MAXTexas Instruments
AmazonDelta AirlinesIntelMotorTrendRocheThe Enthusiast Network
AT&TDirecTVJC PennyNational GeographicSAPTyler Perry Studios
Bell HelicopterFoxJWTNASASmithsonian ChannelUniversal
CiscoFremantleKaiser PermanenteNFLSonyUS Air Force
ComcastGoodby Silverstein & PrtnrLucasfilmNorfolk SouthernSouthern CompanyUS Army
Conde NastGoogleLucas OilOakleySprintUS Department of Justice (DoJ)
ConocoPhillipsHerbalifeMagillaOgilvySun MicrosystemsUS Food and Drug Admin (FDA)
Country Music TVHSNMattelOracleSundance ChannelVerizon
DCTVHurwitz CreativeMayo ClinicRevoltTBNWarner Brothers

Smaller Studios & Rental Houses

AlphaDogsChaliceHD RentalsMass AppealOven StudiosStudios 301
AMP StudiosCreativeLiveHero PostMetromotionPost AsylumTilt
Audio ProjectsCutting RoomJupiter Ent.NightbirdPost ModernSwitch Post
Big Shoulder DigitalDigital OneKeystoneNo Other WayRay Charles Foundtn.Realworld
Blacklist DigitalEspritKing SoundworksNoisefloorSide Street PostRedlab
BonnemaisonExhile ProductionsKPG CreativeNRGShine AustraliaUrban Post
CanoeFriendshopLarson StudiosNylonSonic UnionWildfire
Capitol StudiosGulf Alliance MediaLocal HeroOceanwaySongZuWestwind
Click3XHangLoose MediaLucky Cat PostOffHollywoodSneakyBigVentana
ConwayHeard CityLucky PostOutpost DigitalSphere StudiosVillage

Audio & Interface Design Consultant – VirtuosoWorks (now part of ProSonus) 10/15/04 – 03/30/05

  • VirtuosoWorks was the initial developer of Notion, a software product for creating music notation with instant audio playback of samples of the London Symphony Orchestra.
  • Designed some of the software structure and interface for audio mixing, and implemented significant improvements to the sonic realism and quality by manipulating the original orchestral sound samples and refining their playback algorithms. https://www.presonus.com/products/Notion

Recording Engineer / Mixer:  (Multi-Platinum, Golden Reel Awards) 1986 – 2006 (partial):

Michael JacksonSonyMCACoke
Barbra StreisandCBSGeffenPepsi
FishboneHBOWarner BrosBudweiser
Roberta FlackDisneyColumbiaChevrolet
Keiko MatsuiParamountVirginAT&T
Beach BoysPBSPolygramNFL


Startup, Management, and Sale of a software company (23 years) SSL/Neve    Pro Tools
FileMaker Pro, database / workflow logic & interface designWordLogic
Engineer / Mixing / Production in over 100 studiosExcelInDesign
Project & Client ManagementPowerpoint Photoshop
Organizations & Design AbilitiesKeynoteCamtasia
Writing / Technical WritingQuickBooksFurniture Design
Graphic Interface DesignMac & WindowsBasic Electronics

Interests / Memberships / Activities:

–  Consultant: Society of Industry Leaders, Vista Research, a division of Standard & Poors.

–  Vice-President ’97 National Academy or Recording Arts & Sciences (Atlanta Chapter)

–  Board of Governors ’98-’02, National Academy or Recording Arts & Sciences (Atlanta Chapter)

–  B.A. in Music Production & Engineering, Berklee College of Music. ’86 Cum Laude. Minor in Arranging.

–  Supervisor of Electronic Maintenance, ’85, Berklee College of Music – Recording Studios.

–  Published magazine interviews, technical reviews, original articles.

–  Guest Lecturer, Panelist – colleges and seminars on topics related to music and technology.

–  Composer, arranger, musician. Flute, sax, bass, guitar, keyboards, drums.

–  Performances around Los Angeles with various other jazz bands, as well as my own.

–  Voiceovers

–  Carpentry, electronics, cooking, hiking, boating, brainstorming.

Africa 2015

Many of you know I started a software company in 1997 called AlterMedia, to develop and support a product I created called Studio Suite, a ‘studio management software’. In April 2019 I sold Studio Suite to Adatasol, a software development company based in Cleveland.

Studio Suite has been sold to customers in over 55 countries, and on occasion I’m asked to come ‘on site’ and do a setup / configuration / customization / training. I’ve had the good fortune to travel to many cities in the USA, as well as Australia, Holland, Kuwait, United Arab Emerates, Istanbul, and Tanzania. Not your everyday list of countries!  This post is about a trip I made to Tanzania to assist with the install, customization, and training of Studio Suite.

Our industry has an annual conference every year, the NAB (National Association of Broadcaster) show, in April in Las Vegas. In 2013, someone from Azam Media came by our booth. Azam is a company in east Africa, based in Tanzania, that started by milling grains (flour, corn, etc) for eastern Africa, then expanded to water, sodas, juices, a satilite TV service, their own TV channels, and oddly, a marine company that provides ferries to Zanzibar, a nearby island-state. The owner of Azam is ‘the richest man in Africa’.

So after a couple years of back-and-forth via email, and several web-demos via GoToMeeting, we closed the deal. They would purchase 10 seats, and I would travel to Tanzania to do my thing, all expenses paid.

Getting a business visa to Tanzania is a process. You must have a letter from a local company requesting your entrance to the country. You also need to have a Yellow Fever vaccination, greater than 10 days before your entrance (I learned 15 days before my departure). I went online to Walgreens.com website (a local drug store walking distance from my house) which said that I could ‘walk-in’ any time for any kind of vaccination needed, including Yellow Fever. So I walked in Saturday at 7pm to find that the pharmacy was closed. OK, I’ll come back Sunday, which I didn’t ’cause I was having a Sunday… Monday, 11 days before my trip, I go to that Walgreens again, and learn that not only to they not have the Yellow Fever vaccination in stock, but there is a national shortage of this vaccine at the moment, but there was 1 Walgreens in Santa Monica (40 minutes away) that had it. So my office manager Molly called to confirm, and I rushed to Santa Monica, only to discover that they didn’t, actually, have it, due to, the, national shortage. Bad info…

Crap. Molly calls around to other regional drug store chains – CVS and Rite-Aid.. they’re all out for the same reason… Uh Oh… I head back to the office. Molly finds  a place in Pasadena, a ‘travel pharmacy’ that has the vaccine, so I head there. Finally, I get the shot, along with a hepatitis vaccine,  a Tetanus update, and some pills for Malaria and diarrhea while I’m at it. $485 you just gotta do it. Good Times….

So I head to the airport, and I’m on my way. For the sake of expediency, I’m just going to post a bunch of pics and videos here so folks can see, and I’ll add words as time allows…

Here we go!

The terminal in Istanbul Turkey

Here are some images from my first day in Tanzania, walking from my hotel (The Best Western), in no particular order.IMG_7317IMG_7323IMG_0211IMG_7325IMG_7322IMG_7319IMG_7324IMG_7326IMG_7318IMG_7321IMG_7320

The local beer was much appreciated after my first day of walking around in the heat…


Below is the Best Western hotel. It was also apparently the (lower-case) ‘best western’ hotel in the area as well. It had 2 restaurants, an Indian restaurant that was pretty good ( I love Indian food) and a ‘pizza’ restaurant, that also hosted a buffet breakfast. The pizza was only OK… 😉IMG_7330

Some pics from probably the 3 or 4th day of my Studio Suite training sessions at Azam TV. There were a mix of native Africans with very thick accents, and Indians with think accents.IMG_0014IMG_0012IMG_0016IMG_0013IMG_0017IMG_0015

Azam also makes various beverages – juices, sodas, energy drinks, waters… They kept me well stocked. Azam was just introducing their Mango Bar while I was there, so I got 2 boxes. Kind of like fruit leather cut into chewing gum sized strips. Good!


This is outside the main office of Azam Cable, where you’d go to pay your cable bill.IMG_0018

Next few pics are Nelson Mandela Road, which is the main road from my hotel to the station. It’s also the road where my phone was stolen out of my hands as I was taking pictures out the car window on the way home one night.IMG_0026IMG_0027IMG_0028

My hotel room door. IMG_0042

Tanzanian cash. 10,000 shillings equals about $4.50.IMG_0201

Here are some shots